<aside> 💡 you can visit the published website here yaa: ice.id

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Why Do We Need To Build This Platform?👀

• ICE is one of the business unit in IDN Media, the leading content creator platform in Indonesia. This platform aims to help small-medium enterprises and enterprises to achieve their business goals through collaboration with content creator (known as the endorsement process).

• The ICE business itself has already run long before.. and the management wants to expand the environment to a new platform which expected can be used as a self-service platform by the business users & influencer to join as the creator as well..

• In simple terms, ICE is connecting between the business user and influencers.

  • The business user (Brand / UMKM) >> has the product / campaign, the budget, & looking for the influencer to promote it.
  • The influencers >> have the rate card & experience to make the content in social media and promote it.

• Existing painful..

  • Unstandardized brief & workflow.
  • Multiple point of contact & journey.
  • Non-transparent prices / rate card
  • etc.

• We want to connect them through our platform where all the process can be done just only in one entry point, very seamless process.

  The process is similar to the marketplace, where the business user acts as a buyer, and the influencers act as a seller.

<aside> 💡 Most excited things… This will be our very first platform! since there’s no ICE platform yet 🔥

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The Problem & Scope..

Since there’s a lot of things to do to solve many complex journey, in this case we will only focus on explaining the process of creating the landing page of ICE.

Why?

• There’s no ICE landing page yet